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MULTILINGUAL WEB PLATFORM FOR INTERNATIONAL WEDDINGS

  • VISUAL DESIGN, Web & UX/UI
  • Client: Bodas Huatulco
  • Role: Art direction, UX/UI design, web layout.

Background:

Bodas Huatulco is a company specialized in the organization of weddings destination in the Huatulco Bays, Oaxaca. The team aimed to revamp their website to reflect their value proposition and facilitate connection with couples interested in celebrating their wedding in a paradisiacal environment, developing a clear, inspiring and multilingual platform that consolidated its international projection.

Strategy implemented:

The new site was designed to convey the exclusivity, natural beauty of the destination and customization offered by Bodas Huatulco services. We prioritized a clean, modern and emotional aesthetic through a responsive and functional website, available in Spanish, English and French, with an optimized structure that guided users through each stage of the planning process.

También se integraron elementos multilingües para facilitar el acceso a públicos internacionales.

Key aspects of the work

  • Content architecture focused on the planning process
  • Clear and inspiring navigation for international audiences
  • Multilingual implementation (English, French and Spanish)
  • Emotional design, clean and responsive
  • Visual and narrative adaptation according to language and type of user

Outcomes:

The new site raised the brand’s digital image, facilitating the acquisition of new international leads and strengthening its positioning as a reference for weddings in Mexico.

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