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DIGITAL STRATEGY AND BRAND EXPERIENCE FOR DESTINATION WEDDINGS

  • Editorial, Creative Strategy & Digital Marketing, Motion Graphics
  • Client: Bodas Huatulco
  • Role: Art direction, graphic design and content strategy

Background:

Bodas Huatulco, has sought to strengthen its presence as an ideal destination for a dream wedding, through a comprehensive digital strategy. The VIVE program was developed as a core initiative and complemented with visual and social media campaigns, designed to convey the values of the destination and connect with national and international audiences.

Strategy implemented:

I designed and managed a comprehensive social media strategy, focused on improving the reach and positioning of Bodas Huatulco. This included the segmentation of key themes (destination, such as planning a wedding destination, elopement weddings trends or color palette to give ideas to future brides, wedding furniture) to connect with different audiences.

Como parte de esta estrategia se crearon piezas gráficas, animaciones y reels con mensajes alineados a los valores del destino, cuidando la dirección de arte y la coherencia visual.

Key aspects of the work

  • Social media strategy with content segmentation
  • Art direction for videos and campaigns
  • Design of graphic and audiovisual parts for social media
  • Visual style development and key messages

Outcomes:

The campaigns strengthened the destination’s digital presence, positioning Bodas Huatulco on social media as a reference in wellness and unique experiences, connecting with national and international audiences through a caring and emotional style.

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