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DESIGN OF INFORMATIVE DOSSIER AND MATERIALS DOR CHILDREN'S PARTIES

  • *Branding and Visual Identity, VISUAL DESIGN, Creative Strategy & Digital Marketing
  • Client: Andares & Co. Party by Lorena
  • Role: Art direction, graphic and brand design

Background:

Following its post-pandemic transformation, Andares & Co. needed to reposition itself as a differentiating children’s event space, with a creative proposal focused on experience.

Strategy implemented:

An informative dossier was designed with details of services, prices and activities, along with posters and flyers consistent with the visual identity of the place. Social media content was also created and strategies were developed to expand its reach.

Key aspects of the work

  • Detailed information dossier
  • Promotional posters and flyers
  • Social media strategy and content
  • Visual communication consistent with the brand

Outcomes:

The design of promotional materials and the informative dossier helped to reposition Andares & Co. as an innovative and attractive space for children’s events in Madrid. These actions increased brand recognition and the number of inquiries and bookings, consolidating the place as a unique and differentiated option in the market thanks to its creative proposal and visual experience consistent with its identity.

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