Amor Anywhere: identity and bilingual catalogue for an elopement wedding brand

Branding and Visual Identity, Editorial Design

Key Results:

22-page catalogue

2 languages

6 weddings booked in its first year

Año: 2025

Cliente: Amor Anywhere · Proyecto entregado a través de Meraki Creative Branding Studio

Rol: Identidad visual y diseño editorial

Tools: llustrator, InDesign, Photoshop

The challenge:

The founder of Bodas Huatulco was launching Amor Anywhere, a new elopement brand: intimate weddings, just the couple or a handful of guests, in destinations around the world. It needed its own identity, distinct from Bodas Huatulco, and a sales tool that could work before there was a website — for couples as well as partners and suppliers in other destinations.

The process

So the brand could start presenting itself as soon as possible, we began with the logo and, from it, I defined the palette, typography and a core set of icons. For the catalogue, I presented three design directions and we developed the one that best captured the concept and what the client was looking for.

The solution

Logo and visual system: colour palette, typography and iconography.
22-page bilingual catalogue (Spanish and English): introduces the elopement concept and each package with its experiences, details and pricing. It works as a sales tool for couples and as a presentation for suppliers in new destinations.

Outcomes:

6 weddings booked since the launch in September 2025 (2 in the first months and 4 in 2026), with the catalogue as the main sales tool — and still no website.
The brand presents itself in two languages to clients and partners.
Next phase: website and brand manual.